STUDY CASE 1 : KATHRYN KERRIGAN
Age: 27
Location: Libertyville
Year founded: 2005
When you’re a high school girl with a
size-11 foot, a cute pair of shoes might as well be made of platinum or
diamonds. They don’t exist. Yes, there are practical shoes, orthopedic
shoes. “But they’re not cute,” Kathryn Kerrigan says.
She should know. “In high school, I
remember driving with my dad to every shopping mall looking for prom
shoes,”...