BUSINESS IDEA COMPETITION 2015 - EVALUATION CRITERIA

EVALUATION CRITERIA

Business Idea,Product Design,Poster	Clear Identification of PROBLEM / NEEDS & OPPORTUNITY(15%). Product NAME & Product DIAGRAM with LABELS. Attractive Poster(10%)
The Solution:Product / Service Description	Possesses potential to deliver strong CUSTOMER VALUE Propositions:Benefits & Advantages (15%) Product Idea is CREATIVE & INNOVATIVE - (Blue Ocean).Display uniqueness / novelty of technology usage proposition(10%)
Market Potential & Strategies	Clear TARGET MARKET (5%) Possesses MARKET POTENTIAL (5%) Market PLAN & PROMOTION strategies(5%)
Commercial Feasibility & Viability	Potential to GO-TO-MARKET to secure Investment(15%)
Business Model	Sound BUSINESS MODEL (10%)
Overall Presentation	Presentation: EFFECTIVE PRESENTATION & PROPER DRESSING ATTIRE(5%) Demonstrates TEAMWORK & ability to articulate overall VALUE PROPOSITION & KEY POINTS (5%)